Paid Search: Beyond Keywords and Ad Copy
Paid search is our bread and butter. We don’t just focus on keywords and ad copy; we take a holistic approach. Here’s what our paid search team does:
- Google Ads and Microsoft Advertising (Bing): We manage both platforms, ensuring your ads reach the right audiences.
- Audience Targeting: We pinpoint specific audiences to drive business results.
- Landing Page Optimization + Testing: We optimize landing pages for maximum conversions.
- Google Analytics + Google Ads Integration: We connect the dots between data and performance.
- Reporting through Google Data Studio: Transparency is key—we keep you informed.
Paid Social: Targeting the Right Audiences
Social media advertising is a powerful tool. Our expert team crafts comprehensive paid social strategies across various platforms:
- Facebook: Reach your audience where they spend time.
- LinkedIn: Connect with professionals and decision-makers.
- Twitter: Engage in real-time conversations.
- Instagram: Showcase your brand visually.
- Pinterest: Tap into visual discovery.
- YouTube: Leverage video ads for maximum impact.
Display Advertising: Be Where Your Prospects Are
Being visible throughout your customers’ journey matters. Our display advertising services cover:
- Comprehensive Programmatic Advertising: We define targeted audiences and serve relevant ads across a vast network of websites.
- Google Display Network: Reach potential customers on websites they visit daily.
- Remarketing: Re-engage users who have interacted with your brand.
Our programmatic algorithms ensure effective placements without manual interventions, saving resources and budget.
YouTube Advertising: Unleash the Power of Video
YouTube Advertising offers unlimited reach and precise targeting. Our approach:
- Display Ads: Capture attention with visual ads.
- Overlay Ads: Enhance user experience.
- Skippable / Non-Skippable Ads: Tailor your message.
- Discovery Ads: Drive engagement.
- Bumper Ads: Make a lasting impression.
We align YouTube Advertising with your business goals, ensuring a high return on ad spend (RoAS).
Learn more about our services on our website: Architech Digital Services.
